Make Manitoba Agriculture your first point of contact for help as you build your future in food and agri-products.
Manitoba Agriculture’s Value Added Branch helps accelerate the growth of the food and agri-product sector through two units, Business Development and the Food Development Centre (FDC).
The Business Development Unit is dedicated to supporting the sustainable growth of Manitoba's small, scalable food and agri-product companies. Our knowledgeable and experienced Business Development Specialists provide access to business and marketing consultations, strategic pathfinding, cutting-edge industry training and funding opportunities.
In its 45 plus year history, the Food Development Centre has established itself as an internationally recognized leader in food research and development, and works behind the scenes for clients of all sizes to ensure that they can successfully innovate and grow. FDC provides technical and research assistance on a fee-for-service basis.
Both units work together to provide the expertise and experience to deliver services in a single window approach.
Click here to build your future in food.
In the About the Sector section, you can learn about the food, beverage and protein sectors in Manitoba.
What's New
Essential Skills to Build Your Business Series
Are you getting the most out of your sales calls to food retailers?
Business-to-Business (B2B) buyers don’t seem to think so. 82% of B2B decision-makers think sales reps are unprepared and that 55% of salespeople lack basic sales skills including communication and presentation skills.
According to a recent report, the best sales training will improve the performance of an individual on average by 20%, meaning that for every dollar invested in sales training revenues increased by $29. Invest in yourself and the success of your company by registering for this webinar series.
This 5-part virtual learning series delivers essential building blocks to help you grow your food business.
Webinars will run over five consecutive Wednesdays from 11:00 AM to 12:00 PM CDT.
September 18th - Communicating With Confidence
September 25th - Mastering Negotiation
October 2nd - How to Build a thriving Brand
October 9th - Nine Essential Things You Need to Know to Build Relationships and Get into Retail
October 16th - Craft Your Elevator Pitch, Make Crucial Connections
November 5th - Pitch Event
Click here for details.
Midwest Food and Beverage Exporter's Readiness Mission
Manitoba Agriculture Value Added Branch in collaboration with Alberta Agriculture and Irrigation (AAI) and Saskatchewan Trade Exporters Partnership (STEP) is hosting a United States Midwest Food and Beverage Exporter's Readiness Mission for up to 25 companies in St. Paul, Minnesota on September 24 & 25. The focus of the mission is to provide food and beverage companies that have branded retail products with the opportunity to learn about the upper Midwest and explore business opportunities through educational seminars, business-to-business meetings and retail tours.
Business Pathways Information Circular
The Value Added Branch of Manitoba Agriculture is bringing you up-to-date food processing and business information. This information circular will provide information on financial and non-financial programs, events and training opportunities, market access information, business, marketing and food safety resources and links to relevant news stories.
Previous issues can be viewed here.
To subscribe, email mbagrifood@gov.mb.ca.
Manitoba's Sustainable Canadian Agricultural Partnership (Sustainable CAP)
The Capital Infrastructure and Investments program supports the growth and expansion of Manitoba's agri-processing sector by assisting with capital investment purchases for modernization and capacity building activities.
The Market Development program provides financial assistance for market development activities that enhance interprovincial trade and export capacity and improve trade access for the sector.
The Sustainable Agri-Processing program provides funding to support the sustainability of Manitoba's agri-processing sector by assisting with studies and capital investment purchases that contribute energy saving and Green House Gas (GHG) reduction, optimization of agri-inputs, reduction of water use and clarification of waste water, and the conversion of by-products and waste products to alternative value-added applications.
You can keep up to date with the SCAP programs and dates here and by signing up to receive Manitoba Agriculture's newsletter for notification of intake dates by clicking here.
Sustainable CAP Webinars
Learn about program eligibility, funding streams, cost share amounts, program details and writing your application at the Sustainable Canadian Agricultural Partnership (SCAP) playlist.
* La traduction française sous-titrée est disponible par YouTube